Spotlight e-Newsletter – Issue 11, August 2015

SAP Conversion

Over the next month, we will be undergoing a conversion to SAP for a portion of our business. This conversion will affect our Fixture, Signage, Rail, Traffic, RDL, and Control product lines. The conversion will NOT affect the LED Lamp, Core Lamp (LFL, HID, INC, CFL, QTZ, HAL), or Ballast product lines. Hopefully this eliminates any confusion that existed.


Organizational Announcements

In order to position our Lighting business for continued growth, it's my pleasure to make the following organization announcements:

Dan Jenkins Promoted to Global Product General Manager – Professional LED Lamp

Dan Jenkins

First, I'm excited to announce that Dan Jenkins is being promoted to the role of Global Product GM for Professional LED Lamp, reporting to Jerry Duffy, GM Global Product Management. This promotion presents Dan with a tremendous opportunity to leverage his outstanding sales skills to help accelerate LED lamp growth on a global basis. Dan has done an absolutely fantastic job leading our U.S. Professional Sales Organization since the formation of NPS in 2012, transforming Professional Sales to become more end-user and demand-generation focused while, at the same time, building our capability to maintain and grow conventional lamp, ballast and controls share through our valued distributor partnerships. Dan's intense customer focus, strategic mindset, tenacity, and ability to lead and motivate his team members make him a special leader and person.

Congratulations Dan!

With Dan's promotion, I'm pleased to announce the following additional promotions. We will not be filling the U.S. Professional Sales GM role in kind.

Michele Hix Promoted to West Retail Director - Strategic Accounts

Michele Hix

Michele Hix, U.S. Professional Sales - West Region Executive, is being promoted to a new role as West Retail Director – Strategic Accounts reporting to Erin Dillard, GM Strategic Accounts. This is one of 3 regional Retail Director roles created to help accelerate large LED project growth, as we quickly move to double the size of our Strategic Accounts team. Michele brings a wealth of sales leadership experience to her new role, including end-user/outcome selling sales roles at Amtech Lighting and Philips Lighting, and 9 years of Region Executive experience in her current role. Michele will continue to be based in Los Angeles in her new role.

Tom Scherzer Promoted to GM, U.S. Professional Sales - North

Jim Burtzlaff Promoted to GM, U.S. Professional Sales - South

Tom ScherzerJim Burtzlaff

With Michele's promotion, we are merging the U.S. Professional Sales West Region with the East and South Regions, expanding the roles held by Tom Scherzer and Jim Burtzlaff, and elevating the Regions to report directly to me. As a result, Tom and Jim are being promoted to report directly to me and will become members of my staff. They are both extremely strong team leaders with deep market knowledge, great connectivity with our distribution partners and agents, and established track records of delivering results despite the challenges of a transforming marketplace.

Tom Scherzer's expanded Region, to be renamed the North Region, will include all of Tom's current organization, in addition to the following areas previously part of the West Region: Alaska, Idaho, Montana, Oregon and Washington.

Jim Burtzlaff's expanded South Region will include all of his current organization in addition to the following areas previously part of the West Region: Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Utah and Wyoming.

Jim Bracken Promoted to GM Channel Management

Jim Bracken

As a result of Dan Jenkins' promotion, Jim Bracken will also be assuming an expanded role. In addition to his current responsibilities including agent channel strategies, ownership of our Edison Elite relationships and leadership in lighting industry and customer trade groups, Jim will also assume responsibility for our Grainger, Graybar and LED Specialty teams. In his expanded role, Mark Lovdahl – National Accounts Manager, Graybar; Leanne Berry – National Accounts Manager – Grainger; and Sam DiMeo – GM, NA LED Specialty Lighting, will all report directly to Jim. Jim brings his outstanding background in senior sales leadership roles, tremendous lighting industry expertise and his strategic thought processes to his new role to help drive fixture sales with our national account partners.

Rodney Alexander

Concurrent with Jim Bracken's move to General Manager National Accounts, LED Specialty, and Agent Channel, Rodney Alexander has been named Manager, Fixture Agents. In this role, Rodney will be responsible for all aspects of managing the Fixture Agent Network including driving utilization and enhancement of the Fixture Agent model, supporting agent processes, driving agent engagement, facilitating communication, and ownership of initiatives to further improve the Fixture Agent Network.

RJ Darling

In addition to these changes, our Roadway and Utility Region Sales Managers will now report directly to RJ Darling, GM, Roadway and Utility, rather than to the Region Executives.


New Product Introduction Launch Held on July 20th — Recapped!

Thanks to all who were able to attend last month's NPI session. If you missed it, please visit Brand Builder for the PDF presentation and for the training video or connect via the link below.

NPI Session Recap


GE's new “Light it Up” Rewards Incentive Program – Don't miss out, participate while supplies last!

Light it Up GE is excited to announce the “Light It Up” Rewards Incentive Prize Program that will encourage your sales force to sell GE's LED lamps. GE's “Light It Up” Rewards Incentive Program is designed for you to use your Marketing Co-Op dollars to help you grow your product sales. You set your own incentive program rules, and the only cost to you is the prize package. You will be supplied with program flyers and a back-room poster to help create excitement for your promotion. Connect with your Lighting LSR for more information or view the brochure below.

View the Brochure


Affordability meets LED Efficiency


GE's new LED Bright Stik™ lamps are the perfect lower energy, longer life replacement for CFL. Start pre-selling now, available to ship to all customers starting in September.

For more information check out the new landing page featuring the video and sell sheet.

LED Bright Stik™


An ideal retrofit solution

GE LED Lumination RX

Lumination RX Series is the ideal retrofit solution for traditional 1 or 2-lamp CFL downlights. The RX luminaires install in just minutes bringing a fresh look to the space.

Lumination RX Series


A new version of SimpleSales (1.0.2) is available for download on Apple's App Store

SimpleSales App

Some improvements:

  • No promo code required to access, anyone can now access, not just agents and distributors anymore… just delete your old version, and get the new one!
  • Same pricing for all users...budgetary, typical street price with .75 divisor.
  • User Experience improvements… including faster navigation.
  • Updated products as of Q2 2015.

There is a User Guide coming soon, and the internal SimpleSales team is already on our way to prepare for the next update, slated for early October. Please reach out to for technical support or for general questions.

SSA-screenshot1-194x259.jpg SSA-screenshot2-194x259.jpg SSA-screenshot3-194x259.jpg

26% increase in efficacy with newest Evolve™ Scalable Area Light


The EASC Scalable Area Light is now available for ordering. It features increased efficacy & lumen maintenance (L90@50K hrs.), is compatible with LightGrid™ and is DLC listed & Title 24 compliant.

Learn More


Important Information

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