Spotlight e-Newsletter – Issue 10, July 2015

Brand Builder – GE Lighting's Premier Marketing Portal – Have you logged in yet?

What will GE Lighting help you unlock? We're giving you the keys to the latest innovation and it isn't a product. It's a totally new way to connect.

Available Now! Brand Builder is GE Lighting's new way to unlock your sales potential. Imagine having access to all product information, marketing materials (including sell sheets, spec sheets, brochures, banner ads, social media, videos, images, and more), all with co-branding activities – day or night, right at your fingertips.
Contact Heather Wilson Coode with immediate questions.

Register for Brand Builder

New Product Introduction Launch Scheduled for July 20th

Be sure to mark your calendars for the upcoming NPI session to be held on July 20th at 1:00 pm EST. A formal calendar invite and log on information will be sent soon. Contact your Lighting LSR for more details.


New! LED Plug-In from GE

GE LED Plug-In

Experience the advantages of LED lighting with a simple switch. LED Plug-In replacement lamps from GE allow you to replace less efficient CFLs without tools or a costly upgrade. It's a truly attractive solution from the brand you trust.

  • Horizontal Configuration
  • Vertical Configuration
  • 2.5x the life of CFL
  • Plug and Play Simplicity
  • ½ the Energy Used vs CFL

View More Information

GE's new “Light it Up” Rewards Incentive Program

Light it Up GE is excited to announce the “Light It Up” Rewards Incentive Prize Program that will encourage your sales force to sell GE's LED lamps. GE's “Light It Up” Rewards Incentive Program is designed for you to use your Marketing Co-Op dollars to help you grow your product sales. You set your own incentive program rules, and the only cost to you is the prize package. You will be supplied with program flyers and a back-room poster to help create excitement for your promotion. Connect with your Lighting LSR for more information or view the brochure below.

View the Brochure

Introducing Albeo Industrial Linear Fixtures: ALC5, ALR1, and ALV1

Albeo Industrial Linear Fixtures

GE introduces the new line of Albeo industrial linear fixtures. Get up 159 LPW with ALC5, design ALR1 into heavy industrial and wet environments, or get the best value with ALV1.

Albeo ALC5

Albeo ALV1

Albeo ALR1


Lumination IS Series – Updates come to an already great product

Lumination IS Series

The Lumination IS Series has been expanded to include lumen packages up to 17,000 lumens and a color temperature of 5000K. It doesn't stop there! The series now offers a 14% uplight version, endcaps, and an occupancy sensor.

Read more now


The suspended fixtures category expands with the introduction of the Lumination SS Series

Lumination SS Series

The stunning design of the Lumination SS Series provides efficiency and uniform illumination across the space. The series can be used in a variety of applications such as office, municipal, school and commercial. General and task illumination are both provided through the 75% uplight and 25% downlight.

Learn More


Healthcare Providers face tough challenges Lighting shouldn't be one of them

Heathcare Energy Savings Infographic

GE Lighting's LED fixtures and controls offer Healthcare tremendous benefits. Learn more about how you can help deliver up to 38% energy savings for healthcare providers.

Learn More


Educational Opportunities

GE Lighting and Electrical Institute

Sign up for a Lighting Institute training course and start earning CEUs today.

  • Retail Lighting Forum (1.0 CEU)
    July 14-15. Color evaluation is critical in a retail space. This forum will review basic vision science and how the eye perceives colors. This course evaluates the performance of lighting solutions using lighting layout tools, coupled with understanding key quality lighting terms, the role of LED solutions vs. non-LED solutions and compliance with lighting codes related to energy, safety, legislation and the environment.
  • Lighting for Manufacturing Facilities (1.0 CEU)
    August 18-19. Manufacturing facilities today can benefit from technological advances in lighting, both in LED and non-LED systems. Learn how to specify an ideal lighting solution by understanding the available lighting technologies, and explore the range of lighting requirements for various industrial applications.
  • Advanced Selling Tools (1.5 CEU)
    August 25-27. For years, the lighting industry has sold retrofits based on simple payback, but there are many more benefits beyond this short-term horizon. This course explores other economic models and how to present more attractive economic analyses for new installations and retrofits by using sample customer scenarios, calculation tools and hands-on learning exercises.

Register Now


Free Webinar: The Curious Case of Color

Black and blue? White and gold? What color is the dress anyway? Join The Lighting Institute July 7th at 1:00 p.m. EST for a closer look at color, and how science holds the secret to optimizing lighting in commercial spaces. Learn how to measure color, discover why perception can be deception and explore the latest lamp and fixture options. A formal invitation will be forthcoming.

Register Today


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For additional help or technical information, contact your GE Lighting Account Manager or call 1-800-GELAMPS.

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