Spotlight e-Newsletter – Issue 6, February 2015

Brand Builder – GE Lighting's Premier Marketing Portal – Have you logged in yet?

What will GE Lighting help you unlock? We're giving you the keys to the latest innovation and it isn't a product. It's a totally new way to connect.

Available Now! Brand Builder is GE Lighting's new way to unlock your sales potential. Imagine having access to all product information, marketing materials (including sell sheets, spec sheets, brochures, banner ads, social media, videos, images, and more), all with co-branding activities – day or night, right at your fingertips.
Contact Heather Wilson Coode with immediate questions.

Register for Brand Builder  

Key Tip to Maximize Sales to End Users

GE Lightgear Swag

Spruce up your counter space and use GE branded material to close the sale. GE offers a wide variety of merchandise from counter top displays to banners to floor mats. Make the most of your marketing funds. Each of your GE sales account managers have access to your marketing funds balances, be sure to utilize your remaining funds to drive sales with our various marketing programs and merchandisers.

Contact Heather Wilson Coode for further information on marketing programs or if you need log in credentials for the GE Lightgear site.



GE Lighting launches Lumination™ FM Series Flush Mount ceiling lights

GE LED Lighting Lumination FM Series Flush Mount

Designed for quick installation, the Lumination™ FM Series LED luminaire can be used in retrofit and new construction. Ideal applications include hospitality, office and residential. Light is evenly distributed without pixilation resulting in a soft glow around the fixture.

Learn More About Lumination FM Series


Newest Member of the Evolve LED Roadway Family – ERL1

GE LED Lighting Evolve™ Street Light ERL1

From local streets to collector roadways, today's thoroughfares require a more energy-efficient alternative to traditional high-intensity discharge (HID) lights. GE's Evolve™ LED Low Wattage Streetlight fixture is your 100- and 150-watt high-pressure sodium replacement solution.

The newest member of the Evolve LED Roadway family features GE's unique reflective optics designed to optimize application efficiency and minimize glare. The ERL1 has a modern design that incorporates casting-integral heat sink for maximum heat transfer to prolong LED life. Ready to order today – the Evolve LED Low Wattage Streetlight has the reliability you've come to expect from Evolve roadway fixtures and is competitively priced.

Learn About Evolve™ ERL1   View the Data Sheet  

Blackhawk Auto Museum — A Retail Case Study

GE Lighting Blackhawk Auto Museum

In a space where it is crucial that the environment, exhibits and lighting must complement one another, the Blackhawk Auto Museum found an ideal energy-efficient lighting solution with GE's LED replacement lamps.

Read More About Blackhawk Auto Museum

NPI Launch, Tuesday, March 10th!

GE Lighting NPI Launch

Exciting New Product Introductions will be announced to our distributors on Tuesday, March 10th at 1 p.m. EST. Mary Beth Gotti of the GE Lighting Institute will host presentations by product managers John Koster (downlights and track), Gregg Roberts (Lumination), Ryan Thomas (Architectural), Abby Mosher (Outdoor), Gino Marella (Albeo), Chris Gonzales (LED lamps) and Hakeem Thornton (LED tubes).

Add to Calendar


Ingersoll Rand Upgrades their Trane Headquarters with Lumination LED Luminaires

GE Lighting Ingersoll Rand

Transforming Ingersoll Rand's Building D commercial interior space, which comprises nearly 53,000 square feet across two levels, was achieved through efforts that included the installation of more energy-efficient lighting—comprised of GE's Lumination™ LED Luminaires.

Explore Ingersoll Rand's Lighting Solutions


Coming in March! 15 Lighting Trends to Know Webinar

15 Lighting Trends to Know Webinar

Did you know that lighting can talk, and street lights can think? Or that LED can get even better in commercial environments? The Lighting Institute presents a special one-hour webinar: 15 Lighting Trends for 2015. Join us Monday, March 16th at 1:00 p.m. EST to learn how networked controls are creating more efficient operations, how light is reaching new heights in industrial spaces, and much more! Q&A to follow.

Register for the Webinar


Get Alerts on the Newest Videos from GE Lighting

GE Lighting on

Looking for a video for your counter display or training video? Be sure to visit and “subscribe” to be alerted to every video as they are loaded to the site real time.

Subscribe Now


See Here for CEUs!

Here's a look at upcoming CEU opportunities at The Lighting Institute. Conferences include:

  • New Class! Lighting Essentials for Distributors (1.0 CEU)
    March 10-12. New course designed for new GE Lighting distributors. Very similar to the popular Fundamentals of Lighting, but more in-depth training on product lines is provided. Includes full-scale demonstrations and workshops.
  • Lighting for Commercial Properties (1.0 CEU)
    March 17-18. Lighting is a big cost for commercial properties. This course evaluates options for private and open offices, corridors and transition spaces, and conferencing and collaboration areas. Enhancing the security of parking lots and garages is also addressed. Of particular focus will be the comparison of today's LED systems and controls vs. fluorescent and HID systems.
  • Advanced Selling Tools for LED Solutions (1.5 CEUs)
    March 25-27. For years the lighting industry has sold retrofits based on simple payback, but there are many more benefits beyond this short-term horizon. This course dives into other economic models and explores how to present more attractive economic analyses for new installations and retrofits. Uses sample customer scenarios, calculation tools and hands-on learning exercises.

Register Today


Important Information

Printing via Mimeo:
Need an account? Register Here.
Already have an account? Login Here.

We're Here to Help:
For additional help or technical information, contact your GE Lighting Account Manager or call 1-800-GELAMPS.

Merchandise Ordering:
Visit If you need a password, contact your GE Lighting Account Manager or Heather Wilson Coode.

Do you have a colleague that could benefit from this newsletter? Send them this link to sign up:

Have Feedback?