Highlights e-Newsletter – Issue 18, October 2015

Introducing: Current, Powered by GE

Introducing: Current, Powered by GE

This week, GE announced Current, powered by GE, a first-of-its kind energy company that integrates GE's LED, Solar, Energy Storage and Electric Vehicle businesses with its industrial strength Predix platform to identify and deliver the most cost effective, efficient energy solutions required by customers today and in the future.

Read the press release and contact your GE sales manager for more information.

Get to know Current, powered by GE


Award-winning recognition from The Illuminating Engineering Society of North America (IESNA)

IES Progress Report seal

GE is happy to announce 10 products have been recognized by the IESNA and accepted into its 2015 Progress Report. The annual program honors products that promote innovation in the art and science of lighting, as voted on and decided by the IESNA Progress Committee. GE was also asked to demonstrate five of these products at the annual IES conference in November, and we will share more as the show approaches. Until then, we are happy to announce the following products are accepted to the 2015 IESNA Progress Report:


We Make Light Brighter

We Make Light Brighter

What do we do? We Make Light Brighter. Log in to Brand Builder today to view the full color brochure that highlights our entire solutions portfolio . . . LED Indoor Fixtures, LED Indoor Industrial, LED Outdoor Fixtures, LED Lamps, Specialty LED Lighting, Intelligent Devices, Controls and more. If you've ever wondered who GE Lighting is, this material answers the question. Also available for immediate download is the We Make Light Brighter Flip Book.

To order this brochure, go to Mimeo and order direct. Contact Heather Wilson Coode for more information.


Brand Builder - GE Lighting's Premier Marketing Portal – Have you logged in yet?

Brand Builder

What will GE Lighting help you unlock? We're giving you the keys to the latest innovation and it isn't a product. It's a totally new way to connect. Available Now!

Brand Builder is GE Lighting's new way to unlock your sales potential. Imagine having access to all product information, marketing materials (including sell sheets, spec sheets, brochures, banner ads, social media, videos, images, and more), all with co-branding activities – day or night, right at your fingertips.

Unlock Brand Builder


2016 Outdoor & Industrial Luminaire Program

2016 Outdoor & Industrial Luminaire Program Refrence Guide

Over the last month, there have been several communications focusing on our upcoming 2016 Outdoor & Industrial Luminaire Program. We've compiled a reference guide for your use. Click below to review the recent training and reference guide that was presented at the September online Agent Highlights training session. Materials will also be available on Brand Builder in October.

Outdoor & Industrial Luminaire Program Reference Guide

Outdoor & Industrial Luminaire Program Training Materials


LED Fixture Quick Reference Guide, Now Available!

LED Fixture Quick Reference Guide

It's here, your LED Fixture Quick Reference Guide . . . categorized by product family, highlighting quick facts and details about each product with a link to more detailed information. Simply go to Brand Builder today and use the search functionality by typing in “quick reference” and you'll be able to open up the PowerPoint and begin quick access to the products. Contact Heather Wilson Coode for more information.


Albeo™ Emergency Battery Backup Module

Albeo™ Emergency Battery Backup Module

Albeo™ expands its high bay product accessories to include an emergency battery backup option. When used in conjunction with any non-sealed Albeo product, the emergency battery backup module will meet NFPA 101 requirements for egress lighting when power is not provided to a luminaire.

Learn more


Smart Cities are Made of These

Intelligent Cities

The world's first pilot of GE's intelligent LED solution for cities is now up and running in San Diego, California. Hear what residents are saying about the potential of the Intelligent Environments for Cities solution and how the connected LEDs fit into the city's vision for intelligent infrastructure.

Read the details


Important Information

GE Monogram

Brand Builder Access: GE's Premier Portal for all your product and marketing needs.
To access the site and register, visit lighting.brandmuscle.net.


Important Training and Meeting Dates

Highlights Training
A monthly one hour overview of two to three new product introductions or product upgrades. Training start time is 1:00 p.m. ET – Invites to be sent under separate cover.
To simplify our training schedule and make everyone more productive, we are only having 1 fixture agent training session per month. The fixture agent session will be the 3rd or 4th Monday of the month depending on holiday timing. The presentation will be recorded. Video and PDF versions of the training will be posted on Brand Builder and GE Learning Central sites.

October 19, 2015
November 16, 2015
December 14, 2015