Highlights e-Newsletter – Issue 16, August 2015

SAP Conversion

Over the next month, we will be undergoing a conversion to SAP for a portion of our business. This conversion will affect our Fixture, Signage, Rail, Traffic, RDL, and Control product lines. The conversion will NOT affect the LED Lamp, Core Lamp (LFL, HID, INC, CFL, QTZ, HAL), or Ballast product lines. Hopefully this eliminates any confusion that existed.

Thanks to all who were able to attend our SAP Conversion sessions that have occurred over the past month. If you missed a session, please visit Brand Builder for the PDF presentation and for the training video or connect via the link below.

Watch it On-Demand  

Organizational Announcements

In order to position our Lighting business for continued growth, it's my pleasure to make the following organization announcements:

Dan Jenkins Promoted to Global Product General Manager – Professional LED Lamp

Dan Jenkins

First, I'm excited to announce that Dan Jenkins is being promoted to the role of Global Product GM for Professional LED Lamp, reporting to Jerry Duffy, GM Global Product Management. This promotion presents Dan with a tremendous opportunity to leverage his outstanding sales skills to help accelerate LED lamp growth on a global basis. Dan has done an absolutely fantastic job leading our U.S. Professional Sales Organization since the formation of NPS in 2012, transforming Professional Sales to become more end-user and demand-generation focused while, at the same time, building our capability to maintain and grow conventional lamp, ballast and controls share through our valued distributor partnerships. Dan's intense customer focus, strategic mindset, tenacity, and ability to lead and motivate his team members make him a special leader and person.

Congratulations Dan!

With Dan's promotion, I'm pleased to announce the following additional promotions. We will not be filling the U.S. Professional Sales GM role in kind.

Michele Hix Promoted to West Retail Director - Strategic Accounts

Michele Hix

Michele Hix, U.S. Professional Sales - West Region Executive, is being promoted to a new role as West Retail Director – Strategic Accounts reporting to Erin Dillard, GM Strategic Accounts. This is one of 3 regional Retail Director roles created to help accelerate large LED project growth, as we quickly move to double the size of our Strategic Accounts team. Michele brings a wealth of sales leadership experience to her new role, including end-user/outcome selling sales roles at Amtech Lighting and Philips Lighting, and 9 years of Region Executive experience in her current role. Michele will continue to be based in Los Angeles in her new role.

Tom Scherzer Promoted to GM, U.S. Professional Sales - North

Jim Burtzlaff Promoted to GM, U.S. Professional Sales - South

Tom ScherzerJim Burtzlaff

With Michele's promotion, we are merging the U.S. Professional Sales West Region with the East and South Regions, expanding the roles held by Tom Scherzer and Jim Burtzlaff, and elevating the Regions to report directly to me. As a result, Tom and Jim are being promoted to report directly to me and will become members of my staff. They are both extremely strong team leaders with deep market knowledge, great connectivity with our distribution partners and agents, and established track records of delivering results despite the challenges of a transforming marketplace.

Tom Scherzer's expanded Region, to be renamed the North Region, will include all of Tom's current organization, in addition to the following areas previously part of the West Region: Alaska, Idaho, Montana, Oregon and Washington.

Jim Burtzlaff's expanded South Region will include all of his current organization in addition to the following areas previously part of the West Region: Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Utah and Wyoming.

Jim Bracken Promoted to GM Channel Management

Jim Bracken

As a result of Dan Jenkins' promotion, Jim Bracken will also be assuming an expanded role. In addition to his current responsibilities including agent channel strategies, ownership of our Edison Elite relationships and leadership in lighting industry and customer trade groups, Jim will also assume responsibility for our Grainger, Graybar and LED Specialty teams. In his expanded role, Mark Lovdahl – National Accounts Manager, Graybar; Leanne Berry – National Accounts Manager – Grainger; and Sam DiMeo – GM, NA LED Specialty Lighting, will all report directly to Jim. Jim brings his outstanding background in senior sales leadership roles, tremendous lighting industry expertise and his strategic thought processes to his new role to help drive fixture sales with our national account partners.

Rodney Alexander

Concurrent with Jim Bracken's move to General Manager National Accounts, LED Specialty, and Agent Channel, Rodney Alexander has been named Manager, Fixture Agents. In this role, Rodney will be responsible for all aspects of managing the Fixture Agent Network including driving utilization and enhancement of the Fixture Agent model, supporting agent processes, driving agent engagement, facilitating communication, and ownership of initiatives to further improve the Fixture Agent Network.

RJ Darling

In addition to these changes, our Roadway and Utility Region Sales Managers will now report directly to RJ Darling, GM, Roadway and Utility, rather than to the Region Executives.


A designer look to any drop ceiling landscape

GE Lumination AB Series

The aesthetically pleasing design of the Lumination AB Series also provides energy savings and long-life advantages of LED. This easy-to-install luminaire is great for new construction or retrofit solutions.

Lumination AB Series


Innovation and artistry combined

GE Lumination AD Series

Not only does the new Lumination AD Series bring a designer touch to any drop ceiling landscape, but it provides energy-savings and the long-life advantages of LED. This easy-to-install luminaire is great for new construction or retrofit solutions.

Lumination AD Series


An ideal retrofit solution

GE LED Lumination RX

Lumination RX Series is the ideal retrofit solution for traditional 1 or 2-lamp CFL downlights. The RX luminaires install in just minutes bringing a fresh look to the space.

Lumination RX Series


Ultimate color quality with zero sacrifices

GE reveal TriGain

reveal® TriGain™ technology combines the highest levels of color quality, efficiency and value together in one LED. The technology brings out the best in common objects such as artwork, skin tone, fabric and product.

reveal® TriGain™


A new version of SimpleSales (1.0.2) is available for download on Apple's App Store

SimpleSales App

Some improvements:

  • No promo code required to access, anyone can now access, not just agents and distributors anymore… just delete your old version, and get the new one!
  • Same pricing for all users...budgetary, typical street price with .75 divisor.
  • User Experience improvements… including faster navigation.
  • Updated products as of Q2 2015.

There is a User Guide coming soon, and the internal SimpleSales team is already on our way to prepare for the next update, slated for early October. Please reach out to matthew.gugumuck@ge.com for technical support or lightingprodinfo@ge.com for general questions.

SSA-screenshot1-194x259.jpg SSA-screenshot2-194x259.jpg SSA-screenshot3-194x259.jpg

LightGrid Pilot Program – First Step To Becoming An Intelligent City

GE LightGrid Pilot Program

The LightGrid Pilot Program is a great way for your customers try LightGrid Wireless Controls. With the purchase of system hardware, customers will receive a full year of software and services at no additional charge.

View the flyer and learn more


New Recessed and Surface Mount Canopy Luminaires

GE Outdoor Lighting LED Canopy ECBB GE Evolve ECRA Canopy

Evolve™ Canopy Light is now available in both a surface mount and a recessed mount luminaire. Both are available with options for motion sensing and dimming, as well as symmetric square and symmetric drop lens photometric distributions.

ECRA Recessed Mount Canopy

ECBB Surface Mount Canopy


26% increase in efficacy with newest Evolve™ Scalable Area Light


The EASC Scalable Area Light is now available for ordering. It features increased efficacy & lumen maintenance (L90@50K hrs.), is compatible with LightGrid™ and is DLC listed & Title 24 compliant.

Learn More


Important Information

GE MonogramBrand Builder Access: GE's Premier Portal for all your product and marketing needs.
To access the site and register, visit lighting.brandmuscle.net.


Important Training and Meeting Dates

Highlights Training
A monthly one hour overview of two to three new product introductions or product upgrades. Training start time is 1:00 p.m. ET – Invites to be sent under separate cover.

August 21 & 24, 2015

Fixture Agent In Person Training at Nela Park
A two-day in person training at GE Lighting's renowned Lighting Institute. Hear from the experts, see live demos and experience Nela Park. Please contact Donald.King@ge.com for interest in attending one of the sessions below:

September 22-23, 2015