Highlights e-Newsletter – Issue 11, February 2015

Brand Builder – GE Lighting's Premier Marketing Portal – Have you logged in yet?

What will GE Lighting help you unlock? We're giving you the keys to the latest innovation and it isn't a product. It's a totally new way to connect.

Available Now! Brand Builder is GE Lighting's new way to unlock your sales potential. Imagine having access to all product information, marketing materials (including sell sheets, spec sheets, brochures, banner ads, social media, videos, images, and more), all with co-branding activities – day or night, right at your fingertips.
Contact Heather Wilson Coode with immediate questions.

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GE Lighting launches Lumination™ FM Series Flush Mount ceiling lights

GE LED Lighting Lumination FM Series Flush Mount

Designed for quick installation, the Lumination™ FM Series LED luminaire can be used in retrofit and new construction. Ideal applications include hospitality, office and residential. Light is evenly distributed without pixilation resulting in a soft glow around the fixture.

Learn More About Lumination FM Series


Newest Member of the Evolve LED Roadway Family – ERL1

GE LED Lighting Evolve™ Street Light ERL1

From local streets to collector roadways, today's thoroughfares require a more energy-efficient alternative to traditional high-intensity discharge (HID) lights. GE's Evolve™ LED Low Wattage Streetlight fixture is your 100- and 150-watt high-pressure sodium replacement solution.

The newest member of the Evolve LED Roadway family features GE's unique reflective optics designed to optimize application efficiency and minimize glare. The ERL1 has a modern design that incorporates casting-integral heat sink for maximum heat transfer to prolong LED life. Ready to order today – the Evolve LED Low Wattage Streetlight has the reliability you've come to expect from Evolve roadway fixtures and is competitively priced.

Learn About Evolve™ ERL1   View the Data Sheet  

Blackhawk Auto Museum — A Retail Case Study

GE Lighting Blackhawk Auto Museum

In a space where it is crucial that the environment, exhibits and lighting must complement one another, the Blackhawk Auto Museum found an ideal energy-efficient lighting solution with GE's LED replacement lamps.

Read More About Blackhawk Auto Museum

NPI Launch, Tuesday, March 10th!

GE Lighting NPI Launch

Exciting New Product Introductions will be announced to our distributors on Tuesday, March 10th at 1 p.m. EST. Mary Beth Gotti of the GE Lighting Institute will host presentations by product managers John Koster (downlights and track), Gregg Roberts (Lumination), Ryan Thomas (Architectural), Abby Mosher (Outdoor), Gino Marella (Albeo), Chris Gonzales (LED lamps) and Hakeem Thornton (LED tubes).

Add to Calendar


Ingersoll Rand Upgrades their Trane Headquarters with Lumination LED Luminaires

GE Lighting Ingersoll Rand

Transforming Ingersoll Rand's Building D commercial interior space, which comprises nearly 53,000 square feet across two levels, was achieved through efforts that included the installation of more energy-efficient lighting—comprised of GE's Lumination™ LED Luminaires.

Explore Ingersoll Rand's Lighting Solutions


Coming in March! 15 Lighting Trends to Know Webinar

15 Lighting Trends to Know Webinar

Did you know that lighting can talk, and street lights can think? Or that LED can get even better in commercial environments? The Lighting Institute presents a special one-hour webinar: 15 Lighting Trends for 2015. Join us Monday, March 16th at 1:00 p.m. EST to learn how networked controls are creating more efficient operations, how light is reaching new heights in industrial spaces, and much more! Q&A to follow.

Register for the Webinar


Get Alerts on the Newest Videos from GE Lighting

GE Lighting on YouTube.com

Looking for a video for your counter display or training video? Be sure to visit www.youtube.com/gelighting and “subscribe” to be alerted to every video as they are loaded to the site real time.

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Important Information

Highlights Training  

March 20 & 23, 2015

  • A monthly one hour overview of two to three new product introductions or product upgrades
  • Training start time is 1pm EST – Invites to be sent under separate cover

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GE Lighting Contacts/Functions
Commissions, Kara Webb
Agent Channel General Manager, Jim Bracken
Agent Channel Support, Natalie Bottomley
Channel Marketing Manager, Heather Wilson Coode
Pricing, Jeff Irish

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